Marking 50 years of diplomatic relations between Thailand and China, the Tourism Authority of Thailand has launched a photo exhibition and cultural showcase at the Nihao! China: China Ice & Snow Tourism Overseas Promotion Season 2025.
The event started on Sunday and runs until Wednesday this week as part of the Harbin Ice & Snow Festival. The initiative aims to strengthen cultural ties and attract Chinese tourists to Thailand.
History of Thai-China relations
The 1970s marked a period of significant geopolitical realignments in Southeast Asia. Thailand, a US ally during the Cold War, sought to recalibrate its foreign policy amid changing dynamics, including the withdrawal of US forces from Vietnam and the growing influence of communist movements in the region.
The normalization of Sino-American relations in 1972, following former US president Richard Nixon’s visit to Beijing, also paved the way for Thailand to reassess its ties with China.
This led to Thailand’s decision to establish formal ties with the People’s Republic of China on July 1, 1975.
Promoting Thai-China relations and tourism
The Harbin Ice & Snow Festival attracts over 40,000 visitors daily. TAT’s participation underscores Thailand’s strategy to draw high-spending Chinese travelers, a key market for Thailand’s tourism economy.
“This marks the beginning of a year-long celebration of the 50th anniversary of Thai-China relations,” said Thapanee Kiatphaibool, the governor of TAT.
“The photo exhibition and cultural performances highlight Thailand’s appeal and aim to inspire Chinese travelers, who are integral to our goal of welcoming 39 million international tourists in 2025.”
‘Thai Charm’ Photo Exhibition
The ‘Thai Charm’ Photo Exhibition showcases Thailand’s cultural heritage, traditions, and tourism experiences through the “Five Must Do in Thailand” concept: must taste, must try, must buy, must seek, and must see.
These highlight Thai cuisine; activities like traditional massage and water sports; local crafts and souvenirs; hidden gems and serene landscapes; and iconic landmarks and performances. The exhibition connects Thai culture with Chinese audiences and promotes Thailand’s tourism offerings.
Cultural performances
TAT also presented live performances showcasing Thai traditions. This included a celebration of Thai traditions through greetings, or wai; cuisine and cultural practices; a southern Thai dance featuring delicate movements and melodious music; and a lively central Thai performance traditionally seen in festive processions.
There were also Isan performances, which originate from the northeastern part of Thailand, which combined bamboo percussion and umbrella dances, and mythical portrayals which symbolized unity and happiness.
Displays represented cultural treasures from all Thai regions.
Future celebrations
TAT plans a Chinese New Year celebration in Bangkok’s Chinatown as part of the Amazing Thailand Grand Tourism & Sports Year 2025.
Through cultural diplomacy and tourism promotion, TAT seeks to position Thailand as a top destination for Chinese travelers while consecutively celebrating the friendship between the nations.
