Asia took home the top five spots and dominated the top 10 on TripAdvisor’s trending world travel destinations for 2024. 

The recipients of the Travelers’ Choice Best of the Best Destinations are destinations where hotels, restaurants, and activities have garnered a substantial number of exceptional reviews and opinions from TripAdvisor’s community throughout a 12-month period. 

The accolade is bestowed upon fewer than 1% of TripAdvisor’s 8 million listings, “signifying the highest level of excellence in travel”. 

In the domain of international travel, TripAdvisor’s annual list of trending destinations stands as a guiding force for travellers. The current rankings emphasise the prominence of Asia, showcasing a significant cluster of diverse destinations that have seized the interest of globetrotters around the world. 

Of the top 10, two destinations were from South America while the rest were in Asia.  

1. Tokyo, Japan 

Image: Aleksandar Pasaric / Pexels.

Tokyo, Japan’s bustling capital, claims the top spot. Renowned for its harmonious blend of ancient traditions and cutting-edge technology, Tokyo offers an array of attractions, from historic shrines to the vibrant Shibuya district. 

2. Seoul, South Korea 

Image: Huy Phan / Pexels.

Seoul, securing the second position, continues to captivate travellers with its fusion of ancient heritage and contemporary allure. Palaces, street markets, and the ever-popular K-pop scene contribute to Seoul’s enduring appeal. 

3. Halong Bay, Vietnam 

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Vietnam’s Ha Long Bay takes the third spot, celebrated for its stunning seascape adorned with limestone karsts. A UNESCO World Heritage site, Ha Long Bay offers a unique cruising experience amid its picturesque landscapes. 

4. Palawan Island, Philippines 

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Palawan Island in the Philippines clinches fourth place, drawing visitors with its pristine beaches, coral reefs, and the subterranean wonder of the Puerto Princesa Underground River. 

5. Sapa, Vietnam 

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Nestled in the northern mountains of Vietnam, Sapa claims the fifth spot. Renowned for its terraced rice fields and the cultural richness of its ethnic minority communities, Sapa provides a tranquil escape into nature. 

6. Bogota, Colombia 

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Breaking the Asian dominance, Bogota in Colombia secures the sixth position. Known for its cultural vibrancy, historical sites, and lively atmosphere, Bogota stands out as a captivating destination in South America. 

7. Pattaya, Thailand 

Image: Ke Phuah / Pexels.

Pattaya, Thailand, takes seventh place, offering a mix of vibrant nightlife, temples, and scenic beaches. Positioned as a coastal playground, Pattaya caters to those seeking both relaxation and entertainment. 

8. Alajuela, Costa Rica 

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In eighth place, Alajuela in Costa Rica emerges as a gateway to the country’s natural wonders, including the Arenal Volcano and La Fortuna Waterfall. Its lush landscapes attract eco-tourists and adventure seekers. 

9. Phnom Penh, Cambodia 

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Cambodia’s capital, Phnom Penh, secures the ninth position. Steeped in history, the city invites exploration of landmarks such as the poignant Killing Fields and the opulent Royal Palace. 

10. Kuala Lumpur, Malaysia 

Image: Zukiman Mohamad / Unsplash.

Rounding off the list at the tenth spot is Kuala Lumpur, Malaysia’s multicultural metropolis. With iconic landmarks like the Petronas Towers, bustling street markets, and a rich culinary scene, Kuala Lumpur offers a dynamic urban experience. 

Roadmap for 2024

As travellers plan their itineraries for 2024, these destinations underscore the diverse attractions Asia has to offer.

From the cultural hubs of Tokyo and Seoul to the natural wonders of Ha Long Bay and Palawan, Asia continues to be a magnetic force in the world of travel, echoed by the expected rise in international travel over the next few years.

TripAdvisor’s rankings provide a roadmap for those seeking authentic and enriching experiences in the coming year.