Tourism Malaysia showcased Malaysian breakfast culture, featuring a variety of dishes that reflect its multicultural society at Malaysia Travel Escapade 2024, which was held for the first time in Singapore at Suntec City Mall Convention Centre over the weekend.
Malaysian breakfast is an integral part of the country’s culinary heritage. From the fragrant nasi lemak to irresistible roti canai and teh tarik, visitors are welcome to sample some of the most iconic and typical breakfast spread at the dedicated breakfast corner, where visitors can experience the sights, smells, and tastes of delectable flavors.
Apart from live teh tarik demonstrations and food tastings, Tourism Malaysia also spotlighted one of the most popular Chinese herbal soups, chi kut teh – a decent alternative to bak kut teh, which has been gazetted as a national heritage dish.
“We are thrilled to showcase Malaysian breakfast culture and give visitors a taste of authentic Malaysia’s culinary delights. We believe the Malaysian breakfast culture, though similar to Singapore’s, is still culturally unique and becoming part and parcel of Malaysia’s heritage, deserving recognition and promotion as we gear up for Visit Malaysia Year 2026,” Deputy Director of Tourism Malaysia Singapore Mohana Murni Shanmugam said.
“Last year, the Malaysian government submitted a nomination for Malaysian breakfast culture to be inscribed in the UNESCO Intangible Cultural Heritage list.”
In addition to the breakfast corner and information booth, Tourism Malaysia also showcased Sarawak’s local products and traditional spa services provided by the Association of Malaysian Spas at Malaysia Travel Escapade 2024.
Malaysia aims to welcome 27.3 million international tourists in 2024, generating MYR102.70 billion, around USD21.51 billion, in tourism receipts. In 2023, Singapore ranked as the top source of tourist-generating markets, contributing significantly to the 8.3 million arrivals. The forthcoming Visit Malaysia Year 2026 has set a target of 35.6 million foreign tourist arrivals, with a target receipt of MYR147.1 billion.
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